The easiest way to gain publicity for your startup business is through an effective social media marketing strategy. Do not be overawed by the numerous social media platforms. Do a bit of research and select a few platforms where your prospects proliferate.
Initially start in a modest way with your friends and followers and then gradually expand the circle of your followers. Let not your friends get upset with your posting too much information about your startup and your products.
Meticulously build your community as your social network is your community. Your community will ultimately be how you shape it. Provide interesting and informative content and try to promote your startup in a subtle way.
Remember positive engagement with your followers and fans is the key to your social media marketing success. Start creating the right noise on social media long before you have your product launch. You must create value for your community with great quality content if you want them to start working for you.
It is important that you create a fan page. If you are a business-to-consumer company, you can reach out directly to the kinds of people who like what you are offering. Use your fan page to engage your audience through your circle of friends and request them to help spread the word. Be active on your fan page and let people know what you’re up to.
Be active on Twitter. Follow people who you are interested in your startup. You must re-share (re-tweet) interesting and useful information including your original content about your business.
It is essential that you start a business blog.
Write about what you do and why. You should be publishing content that is objective and relevant — not too much marketing pitches. And frequently post. Position yourself as an expert in your field and ensure you get noticed, which can also help improve your ranking on Google.
Learn to work smart on social networks. You can use services such as HootSuite or Social Office Suite to connect your social platforms and monitor them all at one place. These tools are also helpful for tracking who is engaging with your brand.
As a startup or small business owner, you will have a lot to accomplish with limited resources. Traditional marketing can deplete your funds. Social media marketing, on the other hand, is pretty economical and gives you a direct line to current and prospective customers.