It is estimated that more than a whopping 500 million tweets are sent every day, and that speaks for the power and influence of Twitter.
That’s a plethora of 140-character microblogging floating around, but Twitter stands tall. To make your tweets stand out from the crowd on Twitter, you’re going to need to do more than just include trending hashtags in your character count.
Of course, hashtags are necessarily going to be the driving force behind making your Twitter accounts unique. Though hashtags are one way to attract new followers, that’s what so many people already abundantly use it. Overuse of hashtags is still an easy way to get lost in the rat race.
While one of your objectives for your Twitter marketing may be to enlarge your number of followers, that’s not what you should be focusing on. Rather, focus on quality, interesting and interactive content, and Twitter will start to work for your benefit more than ever before.
Let your personality get reflected in every one of your tweets. The primary thing to do on Twitter is to be yourself: utterly and wholly. Show your uniqueness and the uniqueness of the company /products you’re marketing, with every 140 characters you send out to the world.
Try to be your interesting self so that when people view your page as a whole or even catch a glimpse of just one of your tweets, they get a refreshing sense of you and your business. However, do not be outrageously over-enthusiastic but show your authority and knowledge about the topic you’re discussing and tweeting about.
Don’t just hit the retweet button as an easy way out. You can still retweet content, but you should also add something original in the retweet. Such as commentary on what you’re reposting or a question about the retweeted link.
In fact, questions work particularly well, because that way you’re encouraging engagement with your followers.
Experiment with different tweets. Even if you’re an influencer in the tweeting world with thousands of followers, your tweets can still get lost in the noise.
Therefore, send out the same links but with different headlines to get the most exposure. Then you can monitor which ones get the best engagement with retweets, favorites and replies. Those analytics can serve as a guide how you write your tweets in the future.
As Twitter has 140 character’s limitation, people, usually, think of Twitter as a text-based social media site. But it need not be so. Get creative with your tweets and add photos or images too.
The photo could be your company’s product, or an inspirational quote that can spark a debate. Not only are photos worth a thousand words, but they also making your tweets more prominent in the Twitter feed.