It is common knowledge that internet has made it very easy for an unethical competitor or a disgruntled consumer or a vengeful past employee to leave a false and damaging comment about your business. Surveys reveal that nearly 80% of prospective buyers trust online reviews as much as personal recommendations while making a purchase decision.… Continue reading 3 Easy Steps to Protect Your Online Reputation
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How to Protect Your Company Brand Reputation from a Social Media Crisis
There is no denying that we are living in the digital world with all its boons as well as pitfalls. Most companies will at some point in time encounter a social media crisis. A disgruntled past employee or some unscrupulous competitor or a plain mischief-monger may post some adverse remarks that could seriously affect your… Continue reading How to Protect Your Company Brand Reputation from a Social Media Crisis
How to Measure Social Media Marketing Success for Your Small Business
There can be little or no doubt that with the help of social media, you can enlarge your audience, become more visible, and gain further exposure for your company/products/services. By judiciously using social media, you can provide reliable customer service, and generate fresh leads and increase sales. Many small business owners are still reluctant to… Continue reading How to Measure Social Media Marketing Success for Your Small Business
How to Manage Your Online Reputation the Right Way?
The disquieting news is nowadays, more and more personal and even sensitive information surfaces on the internet. Your name might be mentioned in a social network or your name could appear in blog posts or articles – not always in a positive manner. Google search is indeed the first place people look for information that’s… Continue reading How to Manage Your Online Reputation the Right Way?
How to do business in a social era
We are living in a social era and the trend is never going to be reversed and it is therefore necessary that our business embraces social media, with all its pluses and minuses. This is the age of information and we are all drastically altering how we create, disseminate and digest information. To promote… Continue reading How to do business in a social era
How to Clean Up Your Digital Online Reputation
Although the internet bestows a lot of boons, it is also fragile. Anybody can – even anonymously – post a stray negative comment about you or your business and it can spell disaster. It is therefore critically important that you check the search engines regularly for what is mentioned about you online. A periodic… Continue reading How to Clean Up Your Digital Online Reputation
Tips for Using Twitter Marketing for Business
Your business – regardless of its size and type – needs to be on Twitter if you do not wish to lose sales to competition. Please know that people go to Twitter to share what they know and obtain fresh information in return. It is widely acknowledged that Twitter users are craving for new ideas,… Continue reading Tips for Using Twitter Marketing for Business
Why CEOs Don’t Use Social Media
Social media has come as a veritable boon for business houses of all types and sizes. Several research studies confirm that many companies have integrated social media marketing as an invaluable part of their overall marketing plans. Social media is today widely used to engage and to communicate with customers, employees, investors and other stakeholders.… Continue reading Why CEOs Don’t Use Social Media
How To: Find the Right People on Twitter and Watch Your Business Take Flight
Twitter is indeed a rewarding social media platform, but to gain new followers, you should evolve and put in place the right strategies. Your objective must be to find people and companies that are compatible to your business. It is best to obviously follow people who have an interest in the type of products you… Continue reading How To: Find the Right People on Twitter and Watch Your Business Take Flight
How To Write Engaging Tweets That Get a Lot of ReTweets
Many people would wish to know how to write tweets that attracts a lot of retweets. This is because you feel elated when people support your way of thinking. This inspires you and keeps you motivated and makes you spend more time on Twitter. When you tweet something thought-provoking, a few people might retweet it… Continue reading How To Write Engaging Tweets That Get a Lot of ReTweets