Twitter is indeed a rewarding social media platform, but to gain new followers, you should evolve and put in place the right strategies. Your objective must be to find people and companies that are compatible to your business.
It is best to obviously follow people who have an interest in the type of products you are marketing. But the larger question is – how to find these people who can help your business grow. One of the simplest ways is to go to TwitterSearch.
On the main page, type in any keyword or key phrase that is specific enough for your business. You will be surprised to find abundant information returned – provided you use the right keyword.
Please know that Twitter returns everything relating to the keyword or phrase you search. This should provide you ample data to see if it is valuable to follow. If so, you can start to interact with them in an appropriate manner.
The next obvious step is to reach out. When reaching out, remember to be yourself and try to be helpful. If someone tweets that they are in the market for your products but are confused by various brands, provide them info to understand the differences – highlighting the USP of your products.
Help your prospects understand what their exact needs are. Establish your expertise and lend a helping hand. Ensure that they check out a link in your profile or at least visit your website. You can also narrow down your search by location depending on the type of your business.
If you adopt the right strategies, you will find interesting and relevant Twitter accounts, which will lead to a remarkable Twitter following, and eventually a boost in business!
The secret to using Twitter for enhancing your businesses to – Follow (and be Followed by) the right people.
But experts opine that on Twitter quality outweighs quantity. It is best to follow and be followed by interesting, influential, and useful people and not by all and sundry.
Keep your lists clean. Block, report, or delete all the spammers and people pushing unworthy content who follow you. Keep the list of people you are following and ensure that they are users who will be interested in your content and will feed you interesting ideas that are worth re-tweeting.
Identify active Twitter users who post frequently about your field of business. Develop a firm relationship with these people, and be as valuable to them as they are to you.