Your business – regardless of its size and type – needs to be on Twitter if you do not wish to lose sales to competition.
Please know that people go to Twitter to share what they know and obtain fresh information in return. It is widely acknowledged that Twitter users are craving for new ideas, business opportunities, information, services etc. If your business is not part of Twitter, you are not exploiting a great marketing channel.
Businesses are usingTwitter for a variety of reasons, from marketing to customer service. The way you use Twitter will vary based on your company objectives. For this reason, first define your purpose and goals.
The Twitter community values interaction with real people. If you try to direct the conversation to visit your website, you will have a strong and valuable presence on Twitter.
You have to be on Twitter if that’s where your customers are. Twitter is a tool that can help a business achieve its real goals. Apart from boosting sales, you can find new employees or contractors on Twitter. Further, Twitter can help you improve internal communication between employees.
If you want to really leverage Twitter for your business, you need dedicated employees involved. You need employees who can truly capture your business’ voice and speak knowledgably about your industry.
Depending on what objectives you’ve set, you need employees that thoroughly know the issues related to those objectives. If your aim is to effectively respond to customer comments—and these will include complaints, questions, and criticisms—you need someone on Twitter who is experienced in handling customer service.
To succeed on Twitter, you have to be a good listener first. The employees you assign to manage the Twitter account should be as good at listening as they are at interacting. It is very important on Twitter to respond to people who at-message your account. You do not need to say much to acknowledge another person’s existence on Twitter.
Twitter is a powerful platform that spreads information to millions of people very quickly, and hence trustworthiness is absolutely essential. One misguided or untrustworthy employee can cause disastrous effects.
The employees representing your business on Twitter also need to feel trusted in order to cultivate their voices and write authoritatively about your company. Find employees you trust completely, and give them reasonable powers.