Social media has come as a veritable boon for business houses of all types and sizes. Several research studies confirm that many companies have integrated social media marketing as an invaluable part of their overall marketing plans.
Social media is today widely used to engage and to communicate with customers, employees, investors and other stakeholders. But, strangely, bulk of the CEOs of multinational companies is reluctant to be active on social media channels.
Most CEOs seldom use social networks and, of the few that do, they’re mostly on LinkedIn (LNKD), which makes sense as LinkedIn is a business-oriented social network. Some CEOs – though this breed is rare – use Facebook, Twitter and/or Google Plus.
Because of the several advancements if the world of communication, we are living in an increasingly connected world – why then are a host of CEOs absent on the social media.
Social media experts say CEOs are doing an immense disservice to their companies and their brands by not being active on social media sites.
Most CEOs complain they are far too busy and do not have time for social media channels. They are under the erroneous impression that social media is for entertainment and for idle gossip. Little do they realize that social media can be an effective and highly result-oriented marketing tool.
CEOs that neglect social media will sooner than later understand that they are losing business to competition. Some CEOs are obviously impatient and contrary to expectations, followers and page views do not automatically translate to return on investment.
You need to set your goals and evolve a constructive social media marketing plan. You must be patient and persevering and not get frustrated easily. If your company does not have the time, you can hire an external professional SMM agency and derive the benefits.
Even as a CEO if you are reluctant to be active on social media, you can hire a couple of well-trained full-time employees to do social media marketing.
Merely manufacturing great products that beat the competition, and focus on a few big customers will no longer suffice. CEOs will soon learn their lessons and will eventually take to social media marketing.