Assessing the true value of anything largely depends on how you monitor and measure its performance and the manner your report on it. When it comes to knowing your success on social media, you must first learn how to measure social media, know what metrics to measure, and how they will affect your business.
Being successful on social media obviously means your social media marketing efforts are yielding favorable results for your business. One of the best ways to measure the social media success is by using social media analytics.
By monitoring your social media activity with analytics, you will be able to assign a value to what you are doing. Tracking your social media activity will also help you learn from, improve on and measure your results.
Please know that a variety of analytics tools are available in your HootSuite dashboard so you can quickly and effortlessly track the success of your social media campaigns. With HootSuite analytics, you have access to an exhaustive picture of your social media participation, making it easy for you to understand how your social media is working for you.
To measure social media success, you must know the following:
• Social media analytics best practices
• How to use URL shorteners
• The top HootSuite analytics tools and how to use them
• How to set up analytics reports
If you are responsible for managing your company or client’s social media success, you should demonstrate return on investment from social media marketing to your senior management.
If you own a small / medium business and manage all social media activities yourself, you need to measure your social media success, as well as your competitors, and closely track your progress. When you handle your social media accounts, it becomes very easy to get distracted with your regular business activities.
There are professional agencies that will help you measure your social media success and scientifically report the findings to you.
Measuring your social media success regularly helps you apply timely correctives and derive optimum benefits.
You must listen to what your customers are saying on social media. You must create and share all the content you want via social media networks. You must monitor social media activity and your company reputation across the web, to contain the impact of any negative comments.