Mobile marketing, simply stated, is a phrase used to denote how businesses reach existing and prospective customers using their mobile devices. With the ever growing population of smartphones, mobile marketing has today become an inescapable component of any business marketing plan.
With people increasingly relying on their iPhones, Blackberries, iPads and other mobile devices, it has become much easier for businesses to reach customers. Through mobile marketing you must target your audience, provide an engaging interaction and measuring the return on your mobile investment.
It is necessary to understand your target audience for crafting a mobile marketing strategy that reaches the right people in the right ways.
Hold a survey or conduct a poll on your website to better understand your audience if you are uncertain of the demographics you should target.
Ask pertinent questions that will indicate your audience’s aptitude and attitude. Ascertain how many of them have smartphones, whether they have ever made a purchase from their mobile phones.
Encourage your prospective customers to sign up for text messages from you. Explain to them that special offers, coupons and other discounts will be available through this method.
Based on the data obtained from your surveys, polls and questions, determine what kind of strategy will work best for your business. Look for an audience that is mobile friendly and receptive to accepting coupons and other offers from you on their phones.
You have to imaginatively plan your content for mobile marketing. Customers are going to ignore your mobile marketing messages if they are inexact and prosaic. Deliver succinct messages that are easy to and easy to respond to.
It is necessary that you develop a website that is easily viewable on a smartphone and other mobile devices. Provide sharp, clean images and reader-friendly text.
Make it a point to provide a phone number and make it easy for users to click and get instantly connected. Keep your sales messages short, and make sure graphics and pictures load quickly.
It is necessary to integrate your mobile messages with your other marketing strategies. For instance, send subscribers a text message that links them to your social media accounts.
Experts opine that contests, videos, polls, games etc work amazingly well on mobile phones because people can access them at any time and at all times.