Successful online marketers unanimously opine that interesting and informative content should be at the core of your marketing efforts. Consumers are today attaching less importance to traditional methods of marketing. They skip television advertising, ignore press advertising, and spending time at online surfing.
The question obviously arises – what exactly is content marketing? Content marketing is “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience.”
The purpose of Content marketing is to lure and sustain customers by continually creating and curating relevant and valuable content. Content marketing is a continuous ongoing process and is effective if integrated into your overall marketing strategy.
Basically, content marketing is the art of communicating with your customers and prospects without attempting blatant selling. It is non-invasive marketing technique. The fundamental essence of content marketing is – if a business delivers ongoing useful information to prospective buyers, they will ultimately reward the content marketers with their business and loyalty.
Writing great content is an art and a science. You have to spend time and think out of the box to create great content and build brand loyalty. Creating poor content will only result in a waste of time, energy and resources.
The basic purpose for creating great content is to boost SEO rankings, gain increased traffic and generate leads. You must ensure you provide great content on your blog/ website. If you write original and useful content, search engines will help your site get more exposure.
Create original content as duplicate content will not merit SEO rankings and people will resent re-reading whatever they have already read..
Remember to provide attention-grabbing headlines. It is the headline that generally tempt readers to read the blog/articles.
The nest task is to make your content actionable. A great content “gives the user a sense of how to apply the information.”
Create thought provoking content as your content should induce readers to comment and argue and to initiate discussions’
Try to be an authority on the content you write and be in a position to answer all queries and dispel all doubts readers may raise.
Never ignore questions as that will give an impression you are not fully aware of the subject you have written about. Be absolutely accurate in your reporting and replies and be guarded in sourcing of information.
To make your content more appealing add images and videos. It is said – and rightly too – a picture conveys better than 1000 words.