Social media has come as a veritable boon for business houses of all types and sizes. Several research studies confirm that many companies have integrated social media marketing as an invaluable part of their overall marketing plans. Social media is today widely used to engage and to communicate with customers, employees, investors and other stakeholders.… Continue reading Why CEOs Don’t Use Social Media
Category: Social Media
How to Boost Trust in Your Business Using Social Media
Social media is all about engaging with your followers. Your business can effectively use social media to tell your business story, and promote your products on a global scale in real time almost without any expense. Use major social media channels like Facebook, Pinterest, LinkedIn, Twitter and YouTube to grow your audience and increase your… Continue reading How to Boost Trust in Your Business Using Social Media
How to Measure Social Media Marketing and your ROI
Many people are not familiar how social media marketing has to be implemented and the manner in which it can be measured in relation to business organizations ROI (return on investment). Simply stated, “ROI is a profitability measure that evaluates the performance of a company by dividing net profit by net worth”. In still simpler… Continue reading How to Measure Social Media Marketing and your ROI
How to Market Your Event Using Social Media
There is no denying that more and more people are becoming social media addicts and want to use various social media channels to keep them informed about various developments including ongoing events. Your business has to understand the nature and behavior of different social media sites so that your businesses can use it more efficiently… Continue reading How to Market Your Event Using Social Media
The Pros and Cons of Social Media for Business
People are becoming social media addicts and major social media sites like Facebook, LinkedIn, Twitter, Pinterest, YouTube etc have made it possible for businesses to connect with their existing and prospective customers on a one-on-one basis. Before launching your social media marketing campaign, it is prudent to consider the pros and cons of social media… Continue reading The Pros and Cons of Social Media for Business
Social Media ROI: Effective Business Strategy
Most people are unable to exactly comprehend what is meant by ROI of social media. The answer is simple – “Social media is a channel, not an activity. You can’t measure a channel you have to measure the activity (or content) which you communicate on that channel.” You are investing time and resources in your… Continue reading Social Media ROI: Effective Business Strategy