Non profits will reap rich rewards if they take to Facebook marketing because it is direct, effective and affordable. Facebook marketing non profits calls for three simple steps:
Step 1: Build your Facebook Page –Everything on Facebook starts with your Facebook Page. It’s an easy way to communicate with clients.
Step 2: Connect with people. Get people to like your Page. Create appealing ads and target people based on location, demographics and interests.
Step 3: Engage your audience. Post quality updates and promote your posts with ads to engage your clients and their friends.
The emergence of Facebook is producing a scramble by non profits to leverage its huge global database, passionate communities and traffic generated by its 750 million users.
In fact,Google is looking over its shoulder as Facebook growing tremendously at over 10 million users a month and is currently at number two on web traffic rankings. Facebook is very well poised to overtake Google.
Facebook has also become the 3rd largest video website with a whopping 46.6 million viewers sitting behind number one ranked video content property provider Google with its YouTube.
A recent report from eMarketer has revealed that more than 90% of all social media marketing was conducted on Facebook. A majority of respondents rated Facebook’s marketing excellent and hugely rewarding.
One of the major benefits that Facebook offers to non profits is its ability to provide a global base where you can build conversations and create buzz that can tap into the energy of your passionate supporters and fans.
As engagement enlarges potential donors have greater visibility. Your fans can share the excitement for the cause that your charity stands for.
Facebook also provides non profits the ability to implement paid social media marketing that can deliver messages to their targeted communities. Another key benefit of Facebook is its ability to create ‘Buzz’ through its powerful market through world of mouth.
“World of Mouth” experts opine “is a marketing multiplier capable of exponential amplification of links, content and conversations with its many to many marketing power”.
Non profits should become aware that marketing of events can be spread virally as people post and update their Facebook pages. You then become visible in the news streams of friends and family.
A lot of non profits and brands leap into Facebook because they ‘need to have a Facebook page’ and because everyone else is exploiting it. Non profits must make sure that it is being done for the right goals and communicating to the correct target audience with the information and tactics that are congruent with the message and brand of the charity.