There are several fabulous ways you can do your B2B marketing online these days. Any B2B business owner that wants to grow and increase his/her reach would be wise to consider using LinkedIn for their marketing purposes.
It will be worthwhile if you spend time to go about your B2B marketing on LinkedIn in the right way. First things first – concentrate on your profile as your LinkedIn profile can make or mar your marketing efforts.
Your LinkedIn profile is what other people will see when they determine whether or not you are a person worth doing business with. You only have to prepare your profile only once and so you should spend the time to do it well. Do not omit any of the sections and make sure that you make it all look professional and precise.
You need to think about the people you want to engage with and place yourself at their level. Visuals are the key and hence add a picture. Adding a picture can assuredly make your profile stand out. The picture should be of good resolution so that others feel some connection with you even at the very first time that they come across your profile.
If you are not sure whether or not you have got the balance right then you could check out a few profiles from your rivals or potential customers, and unobtrusively replicate them.
Next you must concentrate on adding a Company Page. The company page you set up on LinkedIn can provide you a fabulous opportunity to showcase your business to a wide group of customers and prospects. Once you prepare the Company Page imaginatively, then it is only a question of adding updates later on.
Make sure your voice is consistent across all social channels including LinkedIn, as well as across your website and marketing. Just as you select certain appealing fonts and colors for your business select a style and tone for your corporate voice.
Once you are satisfied that you have an excellent LinkedIn profile and well-structured company page, it is time to reach out to the other business people you are interested in dealing with. LinkedIn has a very good data analysis tool that you can use to build a list.
Once you have the list ready you need to write out the attention-grabbing messages you want to send to them. Make the messages crisp, short and succinct. If the recipient is interested in finding out more after receiving your message they can check out your profile and company page. If they are deeply interested in what they see then, you can expect to get a reply from them before too long.
Using LinkedIn for B2B marketing campaigns takes a bit of time, but then it is wholly worth doing it. Reach out to people based on what they need, and you will get results.