Pinterest is the latest the social network everyone is excitedly talking about – and if you happen to be running a local business, it could be a resourceful and rewarding addition to your online marketing strategy.
The basic advantage of Pinterest for your local business is it showcases your image to a feed your followers view whenever they log into the site. You can obviously create as many boards as you wish and name them as you like.
According to surveys, Pinterest has nearly 20 million users and is one of the fastest growing standalone social media sites ever. Pinterest users have clearly defined interests in all creative and visual categories of local businesses.
Presently, there is no distinction of business / brand accounts on Pinterest. For your business to get started on Pinterest, request someone who is already on the site to send you an invite.
Once you sign up, put your local business name in the First Name field in the sign up form so that it is displayed prominently and then complete your profile suitably detailing all about your local business.
You must thereafter learn to share engaging and crisp content with your fans and prospects. You must always bear in mind what your customers/fans will love whenever you are crafting content.
However, make sure you do not restrict what you post only to information about your local business, products and services. Go beyond sharing images and links to your existing product pages, blog posts, and website.
After you create your boards and pinned some interesting content – both about your local business and general information – you should start following other users and subtly establish your local business presence on Pinterest.
It is absolutely important that you share with your fans and followers on other sites about your local business presence on Pinterest.
Make it a point to craft Pinterest-friendly content that you can enjoy sharing with others. For instance, you can share photos, images, and infographics that are related to your brand. Needless to say, brand awareness amongst your followers will drive increased traffic to your blogs and websites.
However, there are many key factors you need to consider when deciding if Pinterest will work profitably for your local business. If in doubt, you can always consult few social media marketing experts.