Online reputation reports show businesses what people are saying about them everywhere on the web. This report will be hugely helpful in devising your ORM strategies.
There is reputation management software for digital agencies to help businesses monitor all aspects of their online reputation.
With millions of online reviews on various review sites, it’s clear that customers are sharing their opinions about you and your products online.
Seventy-two percent of consumers say they trust online reviews as much as personal referrals. So whether it’s a testimonial, an exhaustive article on someone’s blog or a casual comment on Twitter, people are now chatting 24/7—and business owners need to pay attention.
Give your customers an opportunity to hear every online voice, on any platform. Your ORM report will tracks every Tweet, blog post and more to give a complete understanding of what people are saying 24/7.
Opinions about your businesses are not confined only to star-ratings and official reviews. With nearly 58 million Tweets sent per day and 38% of Facebook users recommending brands, the ORM report will catch the entire operations.
Online comments can be sorted out into two categories – structured and unstructured mentions. The ORM report hunts for both, – making it simple to track what people are saying and where they’re saying it.
Monitoring online reviews and mentions is crucial, but businesses that respond to their clients can set themselves apart from their competitors. Please remember that responses build trust, which translates into higher loyalty and increased sales. ORM report will help you achieve this.
If business owners find a bad review, they can respond to an apology, explanation or incentive to win the customer back.
When you see a positive review, you can thank the person and spread the word! Share it with multiple social networks with a click of the ‘Share’ button.
There is software to help you obtain an ORM report. After setting up a list of custom searches based on relevant keywords, the software travels through all nooks and corners of the Internet and compiles everything being said about your business.
The advantages of ORM reports are:
• Find out what’s being said about you online
• Instantly know whether the commentary is positive or negative
• Thank and share those that posted positive reviews
• Take negative feedback as points for business improvement and also try to remove the negative comments
• Gain a better understanding of who your customers are