Online reputation monitoring is the process of monitoring the reputation of individual, company or organizations and addressing positive and negative contents and feedbacks from customers.
Online reputation monitoring helps to implement strategies to suppress negative search results and bridge the gap between how a company perceives itself and customer perception about your company.
Reputation build with years of hard work can be destroyed within minutes because negative contents spreads like wildfire in an environment open 24/7, and it changes the perception of customers regarding your business.
To manage your online reputation needs two automatic tasks, one weekly task and four daily tasks which can be done in a short time apart from the time you spend to interact with your customers and updating the contents.
The best monitoring system are the automatic ones like Google alerts that you can set up using specific queries, and Google alerts will send you a mail as soon as there is a mention about you.
Managing your blogs is an important part of reputation management and commenting on the first post and subscribing to all future comments will automatically inform you through emails when a new comment is posted. Be active on Google plus that is a daily activity.
This feature is very helpful if you get more notification and you just need to click the bell icon on the right top end of your Gmail page.
Checking your facebook page is another daily activity. Your facebook page should be configured so that you are notified whenever there is any interaction about your brand. Your twitter page is another daily activity which you should check.
You can configure your twitter page in such a way that you get notified by email whenever there is tweet. Online reputation monitoring is all about information that requires action. There are many tools available to monitor and control your online reputation, and the fundamental thing about online monitoring is that you need to be up to date in the areas where there is your presence.
You can monitor multiple platforms with the tools available and find out which keywords people use to search when they talk about your company and optimize those keywords so that only positive contents are displayed to your customers.