Getting your brand noticed on Facebook is becoming increasingly difficult with each passing day. This is because users upload and share more than 4.75 billion pieces of content daily on Facebook. Further all other major social media platforms are equally noisy.
Thus, the chances of your breaking Facebook content through to a wider audience are terribly intimidating.
Businesses of all sizes and types are still exploding into the social media by creating Facebook campaigns that compel consumers to share content with their social graphs.
“Emotion is one factor that drives sharing on social media. We see all sorts of stuff go viral on Facebook”. Facebook content fires us up—not only humor, awe and excitement, but also anger and anxiety.
Facebook is also a great equalizer: Any company can cut through the clutter, regardless of brand awareness or marketing budget. All it takes is a fertile imagination and skillful execution.
The acid test of Facebook marketing is to avoid being boring. To gain fans’ attention and preserve it, marketers must create novel and exciting campaigns. Otherwise, brands’ efforts will be largely ignored by fans.
Your efforts should be to combine strategies that incorporate Facebook’s viral features.
- Never forget to request fans to share
- Host events to gain popularity amongst your fans
- Hold exciting contests and offer attractive giveaways
- Hold a photo contest as people are more enamored of visuals
- Integrate with other sites (your own or those of influencers)
- Use QR code to link to scavenger hunt clues, locations, and a map
- Imaginatively create ad to promote your brand
When you hold contests, ask fans to select the winner by voting, a hugely successful Facebook technique, as contest participants ask their friends to vote by visiting your page.
Theoretically speaking, it’s possible to create a million different Fascebook marketing campaigns; obviously you won’t need that many, but make sure you are not offering the same contest your competitor did last week.
Think of various techniques and if a particular technique doesn’t fit your business, substitute another. Try to generate some of the most innovative Facebook marketing campaigns in your industry.
Facebook marketing campaigns seem to be getting hugely popular as brands realize that caring, solving problems, and helping those in need can be a very effective marketing tactic.
Facebook fans expect access to the latest special offers and freebies and therefore do not disappoint them.