People are becoming social media addicts and major social media sites like Facebook, LinkedIn, Twitter, Pinterest, YouTube etc have made it possible for businesses to connect with their existing and prospective customers on a one-on-one basis. Before launching your social media marketing campaign, it is prudent to consider the pros and cons of social media… Continue reading The Pros and Cons of Social Media for Business
Category: Social Media Services
Social Media ROI: Effective Business Strategy
Most people are unable to exactly comprehend what is meant by ROI of social media. The answer is simple – “Social media is a channel, not an activity. You can’t measure a channel you have to measure the activity (or content) which you communicate on that channel.” You are investing time and resources in your… Continue reading Social Media ROI: Effective Business Strategy