Blogs are platforms where you can post a series of entries or post about a subject which is of interest to the customers. Businesses now understand the value of blogs in their marketing strategies because of speed and ease of creating a new blog post and the convenience to interact with the customers.
Like any other marketing activity managing a blog need precision planning, resources and constant monitoring. A business blog acts as an extension of your website and regular updates to the blog encourages customers to keep themselves updated with the latest contents.
Blog contents are diverse and updated in a diary format, and it can be uploaded in the form of written updates, video diaries, photographs, art, music, videos, and audios. Today web publishing can be accessed by anyone because of the easiness in uploading the contents.
The business blogs are the most efficient way to get feedbacks from the customers by providing an interactive experience and creating an online conversation with them.
Advantage and benefits of using a business blog is that it give your capability to reach out to new customers and build a community where you can share information, reviews and opinions about a product or services. It helps to present a whole new face of your business to existing customers.
Customer’s comments in blogs are the key source of information about the pros and cons of your company and to other potential clients. Positive feedbacks from customers about your product and services give confidence to other clients, and negative comments help you to address their concerns in a proactive manner.
Even though business blogs provides many benefits to companies there is also a big risk factor involved because of the possibility of inappropriate behavior from customers which may include personal attack from other customers, targeted comments from malicious websites, competitors who deliberately try to create confusion by posting antagonistic comments, racial comments, sexist comments and hatred spreading comments.
These kinds of malicious comments can generate adverse reactions from genuine customers and businesses have to take prompt action to overcome this and protect their business and online reputation.