Most passionate social media thought leaders and relationship marketing experts are fascinated with Facebook marketing. There are forward-thinking, socially conscious companies of various sizes to help grow your businesses through the power of Facebook. These companies act like your Facebook Gurus.
A Facebook Guru is a tireless champion for building relationships between businesses and their customers optimally using Facebook features.
Any Facebook Guru would love to have an increase in reach and engagement on their client’s Facebook page. More engagement – in the form of likes, comments, and shares on posts – helps future Page posts get more reach.
Facebook Gurus understand and realize that “People are not primarily on Facebook to see your company page posts.”
A noted Facebook Guru has opined that people are on the Internet for one of two reasons – either to gather information or to be entertained.
People on Facebook are eager to see their friend’s photos and activities. That’s the main reason, plain and simple. This apart, Facebook is an awesome place for businesses!
As noted, every Facebook Guru wants to increase the engagement of your Facebook Page. Engagement is the name of the game on Facebook. To have likes, comments, and shares on posts helps a Page gain traction, reach more people, and it helps their future posts be seen.
Always think from the Facebook user perspective. The reason for Facebook users being on the platform is essentially to see what’s happening with their friends. As a Facebook user peruses their news feed, they are making choices about what to “like,” “share,” “comment” on, or pass by. This happens somewhat spontaneously as users scan and scroll.
In fact, it s all about perception – self-perception and how they want others to perceive them. The psychology of Facebook is that a user thinks about how friends will perceive them by what they share and comment on.
It is also a fact that every Facebook user has some degree of introspection going on that filters what they say, do, and in this case, comment on and share. And a Facebook Guru is fully aware of this.
Use your logo with a product image into a post—you’ll gain tons of engagement. Every company wants users to be proud fans of their brand itself, but that’s not going to happen all the time.
To increase your fan engagement, you need to tap into your fans’ psyche, their personal wrestling with how others perceive them. This user attitude is what Facebook Gurus fully exploit.