Realtors are some of the best marketers in an offline person-to-person environment. They are incredibly tactful at getting to know their clients on a very personal level, getting involved in their community and connecting with clients.
Realtors must now start applying this to the social media channels – particularly Facebook. Facebook provides a way to connect further with your local clients and groups. Facebook can build trust, and spread your marketing message to friends of friends.
Facebook is the place where people go to connect with friends and family online. Most realtors use Facebook to connect with clients. Facebook provides trust and word of mouth marketing.
As a realtor, you must get your name and listings marketed to your local customers using Facebook – the largest social networking site. The first step is to set up a Facebook Page.
Don’t use your personal Facebook account for your real estate services as that would lack professionalism, and you will miss out on a lot of essential business features (such as the ability to run contests, check your Facebook Insights etc ).
It’s really easy to create an appealing Facebook Page and it’s worth the time and effort. Once you have created a truly attractive Page, use it to engage your clients.
Post about your neighborhood. Show off your neighborhood listings. Market your area to prospective residents, and show your passion and knowledge of where you are selling homes. For example, if there is a new community centre being built, post about it, and express the merits and how it will make the lifestyle better for the residents.
Try to use images when you update as people are more enamored of visuals than mere text. Besides, visuals are the most engaging types of content. The more Likes, shares and comments your posts get, the more they will be viewed in News Feeds by the friends of your Facebook fans.
Post about events in your neighborhood. Show your fans and friends how wonderful your neighborhood culture is. Post about local events in your town. If you’re going to a local event, tell your fans, and invite them to join you. Ask questions, too, to spark engagement.
Show your clients you care. You do this in person, so show you care about your clients on your Facebook Page too.
Hold contests and sweepstakes – it is an incredible way to create more engagement on your Page, and have fun with your Fans. You can use all kinds of contests to develop deeper relationships with your clients, get to know their likes and dislikes, and promote yourself as a realtor who listens.