Do not hesitate to mix things up and experiment new strategies when it comes to Facebook advertising. Please follow the Facebook network closely lest you miss the newest advertising tools and tips. There are a few things you can do to get more out of your Facebook campaign.
If you are advertising a Facebook Page, Event or App, please pay close attention as otherwise you might think your only option is to let Facebook optimize your ad on a CPM basis.
If you read the small print n Facebook, you’ll see that you can also select the advance pricing model, and that’s what all experienced Facebook advertisers are indeed doing. The advanced model enables you to not only set your own CPM bids, but also to switch over to CPC pricing. In other words, Facebook is giving you the option and therefore never let Facebook do your bidding.
It would be worthwhile to promote your app with mobile app install ads
If you have got an app, and you’re advertising on Facebook, you should be taking advantage of Mobile App Install Ads through Sponsored Stories. Please know that Facebook is witnessing great click-through rates on Sponsored Stories on mobile.
In fact, one marketing firm running Facebook campaigns for major brands is seeing mobile click-through rates for Sponsored Stories that are 12 times higher than their desktop rates. If you can get similar clicks on mobile, it only makes sense to get users to download your app.
It’s essential for you to test out different creatives to determine what’s most effective. Never stop with just two versions of your creative as that may not fetch the required results. Merely because one creative beats another in a limited rest, it doesn’t automatically mean you’ve optimized your Facebook campaign.
Experts recommend to run minimum four different ads for the same Facebook campaign. You’ve got to find the time to look over the data daily and then to test the best performing ad against a new set of creatives. This may be cumbersome but remember that it always pays off in the end.
Try to take advantage of Facebook’s New Ad Exchange, FBX. When you’re only running traditional Facebook campaigns, you’re certainly missing out on one of the biggest developments in display advertising.
Last September, Facebook stole Google’s ideas by launching its ad exchange, known as FBX. In several ways, early reports indicate that campaigns running on FBX are producing stunning ROIs.
Stretch FBX to the extreme with search retargeting. You can now target your impressions to Facebook users based on the searches they’ve made on Google, Bing, and Yahoo! Since you’re targeting based on search terms, you don’t have to limit yourself to your existing site visitors.
1. Advertising is imperative for campaign success.
2. Frequency of posting must be at lease 3 times a day
3. Post during peak time
4. Ask thought-provoking questions
5. Rock your postings with eye-catchy photos
6. Respond promptly to comments
7. Be Strategic with your content
8. Never use Facebook for direct marketing
9. Review our data and analytics from different perspectives
10. Try to follow the Fortune 500 companies