To those that may not be aware seniors are the fastest growing demographic on the Internet. The seniors are living longer because they are maintaining healthy lifestyles – and surprisingly they want to participate in the digital world. To combat loneliness, they stay connected to their social media contacts.
The use of Twitter among seniors is steadily on the increase. More than 45 percent of seniors are engaging on social media.
And while only 8 percent are presently using Twitter, the numbers are growing at a rapid pace, and Twitter using seniors are a target audience for many business enterprises.
Businesses can capitalize on the rise of seniors on Twitter by generating appropriate Twitter content that is targeted towards engaging seniors. Everything from content choice to timing matters when reaching out to this emerging Twitter audience.
Help seniors get a grasp of Twitter itself as many of tem may be new to the concept of microblogging.
In between tweets about your business, help seniors understand the tougher aspects of Twitter, like hashtags and how to follow or unfollow accounts. This may motivate those seniors who are just toying wit the idea of engaging with your tweets.
Create trust and inspire confidence with the senior demographic on Twitter by tweeting about matters that will most appeal to them. Your content should obviously be very clear, crisp and easily comprehensible.
Try to speak to seniors about their specific interests – healthcare and lifestyle. You can include topics like community events, seniors’ day at retail stores, nostalgic filmi-songs or pop culture references etc.
Design your Tweets aimed at seniors in a way that they understand what product or service your business offers, and how that how the product or service will benefit the seniors.
Offer interesting and informative tweets to the seniors with tips for staying healthy. There are many seniors – especially those who take the time to learn new technology like Twitter – that will find this rewarding.
A picture speaks more than a 1000 words.Images appeal most with this demographic, so choose to tweet thought-provoking images, particularly those that relate to human bonding. They will resonate more forcefully with seniors than just text-based tweets.
Make absolutely sure that content is not condescending to this demographic as the seniors may be highly sensitive. Try to be courteous and convey one clear message per tweet.