There is no denying that more and more people are becoming social media addicts and want to use various social media channels to keep them informed about various developments including ongoing events.
Your business has to understand the nature and behavior of different social media sites so that your businesses can use it more efficiently to market your events.
You can run social media campaigns to promote an event like a conference, seminar, trade exhibition or a fundraiser.
Promoting events through social media are cost-effective and quite rewarding. Just remember to define specific campaign goals, even if the event is not physical but merely to raise awareness about your brand and/or demonstrate your company’s products.
A picture speaks better than a 1000 words. Make it a point to use images and visuals in your attempts to use social media for promoting events. You will be surprised with the response you receive. The image has to be eye-catching and relevant to add to the virality of images on social media.
Spend time to imaginatively create visual material that will find its way onto walls, boards, and feeds to spread the message of your event—far and wide.
Social media is about creating shareable things that you post and social media is also about engagement and interaction. That is why experts suggest things like tweetchats or Facebook chat to get conversations going about an event well ahead of the event itself.
Try to initiate a lot of conversation around the event to get people used to things like what to expect from the event and how to benefit from the event. Not only do such conversations keep the event at the front of attendees’ minds but also builds excitement. Even the followers of these attendees will begin to wonder “What is this?” and start probing.
If you can afford try to distribute freebies or hold some contests and reward the attendees – people love winning though it matters little to them what they win. Just the act of winning itself provides enough fun and excitement. Think of some east Twitter contest and watch the response.
Just like any other kind of marketing, you should be measuring your success on social media. This is something you should always do before, during and after the event.