Increasing your Facebook engagement has nothing to do with your luck. Instead it has a lot to do with the quality of content and the time you are posting.
Facebook users prefer interesting and informative content – regardless of the topics. If the content you provide is useful and the language you use is alluring, you are bound to get more likes, shares, and comments.
Please remember that you are not required to spend large sums of money on Facebook ads to increase traffic to your page. You have to focus on giving Facebook users the content they want.
Taking advantage of Facebook is simple and calls for no serious efforts. You update your wall and people will flock to your page and respond – make no mistakes about it.
The unfortunate aspect is – most users get frustrated and stop updating their page when they are not seeing the results that they expect.
The plain truth is people resent if you keep talking about your products/brand all the time. If you misuse Facebook by blatantly selling your goods, you will never succeed in developing a following.
The annoyance of Facebook is but understandable. Please bear in mind that they are bombarded on a daily basis with advertisements on TV, radio broadcasts, giant billboards, and every other platform. The writing on the wall is clear – users do not come to Facebook to view ads but to socialize.
To increase engagement on Facebook, you need to create content that is relevant and has a personal touch.
Learn to raise questions. Questions are a fabulous way to initiate dialogue with fans. It is assuredly one of the best methods to get people to respond to your posts. In fact, there are many types of questions that you can ask your fans.
Timing is critically important when it comes to posting on Facebook. Do not update your wall post during busy hours when everyone is at work or at late night when everyone is sleeping. According to survey reports the best time to post on Facebook is during lunch recess and late evenings.
On Facebook, as in every other social media platform, a picture is worth more than a thousand words. Photos are the right way to build Facebook engagement because they are favored by fans compared to status updates or posted links.
Holding contests is another rewarding way to increase Facebook engagement. Contests not only reward loyal fans but also create a lot of fun and excitement.
As only a small fraction of people view your Facebook wall post, you can also promote your products by using ‘page post story ads’.