In the digital world technology is changing so fast, by the time you implement different public relation tactics that technology becomes obsolete. Some of the platforms where technology explosion took place are crowd sourcing sites, search engines, social media platforms, micro blogging sites, virtual social works platforms, collaborative projects sites, content communities sites and aggregation sites. Online PR and social media for emerging technology have gone deep into our culture, penetrating every angle of communication like news gathering, dissemination, consumer marketing, and corporate responsibility and crisis communication.
Of all the communication sites social media has emerged as the easiest platform to publish, share and discussion opinions online. Its acts as an umbrella to cover a range of strategies and technology based on conversations, viral marketing and online public relations. Social media have changed the way we do business and communicate with each other. The relation between social media and public relations are natural because the concept of public relations has always been about relationships and you can call social media as online public relation. It offers professionals from public relations the chance to develop communities, discussion with key players, employees, customers, investors, stakeholders and with the traditional Medias.
Now organizations need real strategies and should focus on their goals and objectives to engage with the target audience. In the new scenario organization should listen as well as speak and the percentage of positive mentions in the online world about your company, product and services is what makes your product sell. Organizations were able to manage and control their reputation with structured communication before the advent of the internet but now they are vulnerable to comments and complaints from anybody who has access to Internet. So it becomes difficult to estimate the impact of social media in corporate strategy, public relations, marketing, communication and relationship. Online PR and social media for emerging technology has demolished the boundaries of information making it the era of consumer generated contents. Now emerging technology makes it possible for consumers who have never met to communicate with each other regarding a product or post reviews anywhere in the web.