YouTube plays a vital role in the digital marketing industry. It is also a cheap and easy way of marketing as digital cameras and free software are sufficient to create promotional video. A customers approach is apparent through the YouTube comments to know the approach of their services or products. However, YouTube views are highly valued. Hence, every minute videos are uploaded, but only few are a hit with viewers. Hence, following some simple approach can result in getting more YouTube views and importance in online marketing.
Title – Select relevant titles that are catchy and explain the video. This is a must as people do not spend more than 2 seconds going through the titles. Hence, the titles should be such that people should easily read and share on social networks like YouTube views. It is best to use keywords such as ‘How to’ in the beginning as these are the right search engine optimized title words.
Quality - The video quality is the building block and hence format and size of the video should be recommended in YouTube. The video quality depends on clear audio and high definition picture. Hence, upload videos that are 30 seconds to 2 minutes in lengths, but are informative, compact and entertaining to acquire popularity.
Descriptions – YouTube offers a good space so make use of the space smartly by including key phrases describing the video. You can mention its link in the description so that it assists in increasing targeted traffic.
Tags- Videos tagged with related keywords is helpful as popular keywords are often searched for. Hence, keywords relating to the video is a must and needs to be popular tags to increase views.
Promotion – Paste YouTube video links to social networking sites and promote videos through your related blogs and websites. Your online marketing business will show improvements.
Updates- Upload videos regularly and increase your marketing channel.