Although social media marketing has become the order of the day, still many organizations are unaware how to integrate social media into their everyday sales and marketing plan.
The compelling need f the hour is you must get around to observing certain tactics and tools specifically related to social media.
You must tie your social media marketing plan to meet your stated marketing and business objectives.
Social media marketing plan can be segregated into five core elements – Collect, Curate, Create, Share and Engage.
The first necessity for any business in developing a sound social media strategy is to understand how to listen and collect useful marketing tips. You must lend your ears and purposefully use all significant information coming from your customers, prospects, competitors, various stakeholders, and other industry influencers.
You must cultivate the ability to curate important industry information as a means to inform clients and internal stakeholders. By aggregating and filtering a great deal of the industry content, you can become a source of insight for your customers, and help them steer clear most of the noise.
One of the core elements of you social media marketing plan is for you to establish a thought-leader position for every specific topic in your industry. You must turn a great deal of the industry data into content objects that will attract a great deal of industry buzz.
For developing an expanded network in social media, sharing is a key activity. This includes not only sharing your content and ideas, but also sharing interesting and informative content and ideas from others. You may turn to Hootsuite to establish a habit of sharing a set number of pieces every day.
Finally, with the availability of many different tools you must participate in social media–engaging customers and prospects. With habits of listening, curating, and sharing, your sales team will be able to more easily engage individual prospects, influencers, prospects, and customer by socially embracing them.
For this step Hootsuite can be the primary tool.
By segregating social media plan into a specific set of core elements, your organization can derive optimum benefits. Your focus should be more about how your activities might help you better serve your customers and prospects.
The important elements of a useful Social Media Marketing Plan are:
• Know your audience.
• Study your competition.
• Identify core topics and create value.
• Determine the frequency of posting
• Engage your audience.
• Draw lessons from your analytics.